Planning

In this planning stage of the project Matt and I will be exploring our chosen
genre, rock music, and work on preparing for the video.
I plan to make the video stand out in the first few frames to attract a lot of attention. This will increase the viewership and improve the popularity of the song.

To get all my ideas down on I made a mind map to fill out what I need to do...

Mind Map Plan

Throughout the project a lot of time will be spent looking at the band and ensuring that it meets the requirements, although this is a simple map for the video it can be taken into account for all the other aspects this coursework will feature.
I decided to make a mind map to help me understand what I am going to do regarding different features and aspects that need to be taken into account. To understand this I used a key that helps me understand what the item is and what I am doing with it.

Mind Map Key


Blue Boxes - Titles
Red Boxes - Sub Heading
Orange Boxes - Noteworthy Suggestions/Ideas

Mind Map

Here is the mind map:



Names and Fonts

The first thing to be dealt with was the name of the band. It is the of the largest features to consider when making the project as it must have relevance to the genre/s chosen and not sound stupid or irrelevant. This is why I had six different names to choose from, most of which being in relation to names that sound related to the 'rock band' names of today. 
After considering options I made a shortlist of four, featuring Altered Vision (or AV for short), Us, Chasing Stars and South Boys (or Southies for short). I decided that one of the best ways of finding out which one I wanted was by testing it with some simple fonts that could be used. I used the same font with each different title and then decided from there what I would use.
Here are the titles:

The font I used was called 'Contra'. I chose it as the base text as it is simple but stands out, although this was intended to be just an example to showcase the names I really liked the font itself so I plan to add it to the list of possible fonts once we decide on the band name.


Band Name

After looking at the fonts and how it can be related to the genre of music I decided to go with the name 'Altered Vision' as I found it the most memorable and iconic for the audience to remember.
After deciding the band name, I had to ensure that the font I would use would be the most suited to how I wanted the rest of the project to look as this would set an important tone I would have to keep consistent.
I made lots of different variations of 'Altered Vision' using different fonts I found on the internet, I also put a short description talking about it and if I would use it or not.


This font is called 'Contra' and is a simple logo that shares resemblances to many other rock bands. I really like this one as it stands out and appears as a realistic representation of a band's logo.
This font is called 'Strong Metal' and gives a bold representation of the band, although this is appealing I think that it would better portray a heavier rock band.
This font is called 'Shadowed'. It is a thin and sharp design that looks very interesting. I particularly like the large 'A' and 'V' as it stands out better.  
This is called 'Daniel' and is the style of handwriting. It appears a lot less formal than the others and makes the band appear more casual and easygoing. However it can appear a lot less professional and some people may find this hard to read.
I chose the first one (Contra) as I found it to be the most interesting and would easily be related to the rock audience that our music video will be directed to. I was going to Shadowed but due to it not being very professional looking I decided to go with Contra.

Band Logo

Most band's have an iconic logo, as we found out in the research page, it is usually related to the genre or stylistic fingerprint on how the band portrays themselves. Because the band doesn't actually exist capturing the personalities would be impossible, so I practiced with simpler themes that could represent many different themes and be 'basic' enough to be understood and read.  



Deathbeds by Bring Me The Horizon:


Scouting Locations

In the music video we have to film a full length video that covers the length of the song. One of the main aspects of this is to make sure that it looks consistent and features a variety of shots, the basics involved will mean that the editing style and effects are similar but that we also have to plan each shot to make sure it flows well with the rest of the clips.
The first thing we have to do is to plan where we are shooting the video and some ideas for shots. Matt, Josh (our friend who will be in the video) and I went to 3 possible locations to see how suitable they are for filming.

Poole/Bournemouth Beach

One of the first ideas we decided on at the start of the planning was to film the video on the beach as it is aesthetically pleasing and it has been used in many other music videos in the past. As we live on the south coast getting to a good stretch of beach is only about a 20 minute walk, but I imagine if we get to the same place as we have done in the pictures, it may take a bit longer with all the equipment but parking in the winter times near a beach is often much easier than the summer so it should be fine to park nearby.
As it is a public beach we may have to deal with pedestrians walking past for some shots, but as stated earlier not many people go to the beach in winter.
Here are the pictures we took:













Canford Heath

An alternative solution to the beach is the heathland only a 10 minute drive north of us. This is a 'forest-like' rural location that I have used before in an old music video I filmed a few years ago. I therefore as aware of some good locations and we went over to all of them and took a pictures of possible shots. Getting equipment here will be much harder than the other areas as not only is parking a small issue but walking down to the chosen area will be troublesome, especially as navigating through the terrain will be difficult. 
Unlike the alternative solutions, this will have the least amount of public around meaning more time spent filming than asking people to go another way. We may not have much of a problem with this though as with the cold weather not many people will be out walking their dogs.
Here are the pictures we took:









Poole High Street

Poole, where we live, is a historical town that grew largely in the 17/18th century through sea trade with America. Because of this most of the buildings in Poole Town are old and can produce a stylistic appeal. Overall, this is a good location for looks and it will have plenty of cinematic shots we could use. Another advantage of using the town is that parking and getting the equipment will be incredibly easy as most of the roads nearby offer free parking. However, a disadvantage to this is that although it may be cold, Christmas is a popular time for shoppers to get last minute gifts in the town. If I was to film on any day before that I will have a large issue of getting people to move out of the way. If I chose this the smart thing to do would be to plan the filming after Christmas and before New Year's Day (because of celebrations and fireworks) or after New Year's Day and before the January Sales, making filming hard to do and leaving little time to edit the video.
Here are the pictures we took:

Shot Location Statistics

After looking at all the locations and the pictures we took there I took down a score out of ten out of three categories; Access, Pedestrians and Looks. I made this using Microsoft Excel and the table was made with conditional formatting.
The total score of the categories was added up and out of 30 the results showed that the beach was the best place to film.

Using this table and looking at the graph it is obvious that although they all have a benefit in their own right, the beach location has the most points overall so we have decided to film there. Following this decision we started to work on the storyboard working of some of the shots we took.

Storyboards and Story

Before going and filming the video Matt and I had to take time and make sure that the story behind the video makes sense and that it is vague enough so most people would relate to it in some way. Additionally to understanding the story we must transpose it into the storyboard, which is a basic outline of how each shot and the camera movements are presented. These steps are necessary before moving anywhere else. To assist us we looked back at the research page and how the music videos we chose to analyse had a story line that we could use to guide us.

The 'Story'

Most music videos, especially rock band style ones, have a simple linear story that narrates the video. In our case we decided to go with the classic 'broken heart' relationship and have Matt, the main protagonist in the video, broken up with and how his friends support him while he is singing 'Deathbeds'.  


First Storyboard:

After choosing the location of the video we decided to make a storyboard that will give us a rough idea on how the video will be played out. It will be important when considering the shots and what happens in them for when we are filming.
For the first storyboard I used a website called 'Storyboard That' which allows the user to drag and drop that basics into a few frames. For my particular one I had three frames that were used to signify the begging, middle and end of the video.
Here is the storyboard:

Unfortunately the site used does not feature many backgrounds to choose from so the scenes do look similar to each other. However, you can see the basic outline of the girl leaving him, us all singing and then leaving me.

Although this has some use there are not enough frames to present all the shots so it became apparent that by using this as a guide we could make a more detailed storyboard by using another website and having more frames to use.


Second Storyboard:

For the second storyboard I used a different website called 'ACMI Generator' that allowed a more in-depth method of producing a storyboard but lacked on the character's and more on the shots that would be taken. This allowed a more professional demonstration of the shots we will be filming in the music video.
For this example I made 12 frames that can help explain the story, although most of them are of the band performing. Here are the frames:













Unfortunately I could only get 3 characters on the scene at any time so I had to remove one of the members for the purpose of the storyboard. Although you cannot see through these images, there were camera movements like panning and tilts as well as handheld and zooms that alter how the shot is presented.
I liked using the software but have decided that it is much easier to present the frames on paper as I am not limited to what the computer software has and can just express what I believe I should put on myself.

The Script:

After looking at the lyrics and the test shots I put a script together of what we have found out in terms of the locations and ideas what we will then do when we get to the filming date. The song is just under five minutes long, this is longer than most rock songs so we will have to make sure that the shots last long enough without any repeats of the clips. 
I learnt some basics over the internet on how to make a script, as well as the knowledge that each page should represent a minute's worth of film. Although there are only three pages for the 4 minute 30 second song the slow pace of the video should easily take up the time in the video.






In the unfortunate circumstance that we are unable to film the flashbacks (as it will have to be filmed on a separate day) the actual lip-syncing vocals will be able to cover this as we will film the whole vocal part of the song in each location.


The Crew

To have a music video I need a band to film. Matt and I wanted to be in it so we 'hired' our friend Josh to be the other member in the band. As both Josh and Matt will have no lines we most likely spend time in the background rather than the foreground where I will be in. Originally, we had asked another friend of ours to be a member of the music videos but unfortunately he works most weekends and is away when we need him that is why there is an extra character in the storyboards,  Additionally, we need a girl to play as the ex-girlfriend who dumps me. Our friend, Tegan will has agreed to be the girl in the story as well as also being a vocalist and lip-syncing to the song.
Along with the actors we need a crew to film the video so I asked my friend Ross to be the Director of Photography as he has a strong portfolio in the field and is reliable. Dylan, another one of my friends is only really avalible on one or two dates but should still be able to assist with the camera as he also has a good portfolio and is a little more creative than Ross. Together they will be able to work well covering both tecnical and creative aspects of the shots.
To keep in contact with each other Matt and I set up a group page where we could all converse with each other over Facebook, a popular online social networking site. By using this page we are able to arrange events, cast and equipment with each other without struggling to contact everyone at the same time. An image of the page is here: 




Test Run:
After getting our team together we arranged a time on the Facebook page that we could all get together and scout the beach together for finding more shots and to hang out and bond.
Here is some footage of the day out:

Moving to the Final Product

After completing the planning stages of our project Matt and I are ready to move on to the development of the music video and other tasks. We have enough knowledge in our areas that we think that the final outcome of the project will be at the very least 'good' and therefore will be spending a lot of time dedicated to our coursework.

As well as preparing for the music video both matt and I have to additionally work on the other tasks in the project. This includes the tour poster, album cover and the website.
Between us we have decided to split up the tasks equally depending on time length and skill level. Matt will be spending a majority of my time on the video itself as I have less knowledge using the software and Isaac will be producing these extra smaller and less time consuming projects as I have less knowledge of Photoshop than Matt, this makes sure that we learn new skills throughout the course. However, we will still be assisting each other and ensuring  that we are both on track.

Learning the Software


Photoshop
Matt and I decided to teach ourselves Photoshop as neither of us have any knowledge in the field. Although I will be using the software more frequently than Matt it is still best that we know how to use it in order to help each other. We will be making both the Poster and Album Cover using photoshop
A few websites we used for assistance were: 

As well as watching/reading the tutorials we practiced using the software ourselves and find things first hand. A few progressive screenshots can be found here: 

 Poster Practise




 Digipak Practise (front cover of album design)










Moving to the Final Product

Although I will be doing a majority of these tasks, Matt will still play a useful role in ensuring that it ends up pretty good with few issues.

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